MY POSITANO – Flavia De Luise

Positano is a world-famous place that has become a destination for celebrities since the Fifties, and for every kind of artist even before, for holidays but also for living there all year round. In this memoir, Flavia De Luise tells the story of her life and her family, but at the same time reconstructs some specific traits of the positanesità which have contributed to making the village of the Amalfi Coast an icon of style and beauty.
And it is precisely to the beauty of hairdressing that Flavia has dedicated a large part of her life, hosting both important clients and normal people always with the same dedication and commitment. This book is a journey through time that exalts Italian talent, capable to shine beyond borders and appeal the rest of the world.

Flavia De Luise, born in Positano in 1940, began to work when she was only 15 years old at “Luisa and Flavia Coiffeur”, which she opened with her older sister, named after them. To do their profession at the best, they trained in prestigious branch schools, also in France. Given the success, for a long time the coiffeur had three locations. Luisa sadly left us in 2008, while Flavia retired only a few years ago. She has three adult children, six grandchildren and four great-grandchildren.